@ChrisW GeoPackage does have backing of "big players". The OGC is a big player.
Esri supports GeoPackage, and has done since 2013. I think it has plenty of compelling reasons over a shapefile: it does all a shapefile does and more, and better. It can be used 'anywhere', that's the whole point of it being based on SQLite. I genuinely can't get my head around it's current lack of uptake.