Noitamina (ノイタミナ, stylized noitaminA, "Animation" written backwards) is a Fuji Television programming block, devoted to anime, originally broadcast each Thursday night from 24:45 to 25:15 (or 00:45 to 1:15 Friday morning). It was launched with the intention of expanding the target audience beyond the typical young male demographic. The timeslot was expanded from half an hour to a full hour in 2010, and now airs Thursday nights from 24:45 to 25:45 (or 00:45 to 1:45 Friday morning). So far the only non-anime series aired on noitaminA was the live-action adaptation of Moyasimon: Tales of Agriculture...