> Epic’s making a smart play here. With more publishers opting for in-house engines, giving people incentive to explore Unreal Engine 4 is smart in the long run. The more great games that are made on the engine, the better Epic looks.
This is near-term investment that has potential to reap big long-term rewards. It also means that Epic, which already does a good job of promoting UE4-based projects, gets another opportunity to tie its name to success.