> Google Search is arguably the most important innovation of the commercial internet—a modern marvel that has forever changed how billions of people access information.
Its success, especially early on, felt like a small miracle. But Google Search is also a tragedy: The democratization of information demanded the invention of a behemoth that could successfully handle the abundance of the web. But chasing scale is a dangerous, unwinnable game. Perhaps the real lesson of Google’s story is that you can try to iterate, but ultimately, no company or product can grow alongside the internet foreve…