Take K theory and try killing p as a K-algebra. There’s a sseq that starts with the free associative algebra over K_* on a generator in degree 1, the differential takes that generator to p. The Leibniz rule says x^2 is a cycle, and it survives. So now you have this junk in degree 2, so you gotta kill that with a new E_1-cell! That puts new junk in degree 4... now keep doing that forever. Then you’ve built K(1) as a K-algebra with infinitely many E_1-cells; one in each even degree