How do you calculate schedule compression ratio? When and why would you do it and what does it tell you? Are there heuristics with the the ratio that are to be generally followed?

Here's what I would've done differently. Spend some time clicking around and familiarizing yourself with the editorial guidelines and the way the site operates. Do this well in advance of launch. Ask a question on meta.webapps, giving a link to your proposed referral page (help page) and asking...