"Well, you donate to XYZ charity, and that means a great deal to me because...."
or
"Well, I've always been interested in the widget industry, and you're the #3 name in the industry".... If you use this one, be sure you have something to say about #2 and #1, and why #3 is preferable. If they're not the leader in their industry, leading with this is going to get them to ask the follow up where you can sing their praises and show you were prepared fdor the interview