@AnnonomusPenguin I think we need to try several approaches. The idea with the specific-question ads is to hook people with one interesting conversation, and then maybe they'll look around once they're here. I see the UX one as more user-focused (who hasn't been on the receiving end of "we miss you, come back"?), and the "perfect coworker" one is sort of an "everyman" question on Workplace.