12:53 AM
Syndication made TV shows more aware of the need for re-watch value, but the nature of syndication meant that actually REDUCED a show's ability to count on people watching it all in order so the complex multi-season arcs were suppressed by syndication because they had no control over how their syndication partners would air the show.
But then shows started getting released on DVD and suddenly it was lucrative to craft shows to not just be re-watchable on a per-episode basis, but on a per-season binging basis.
But the shows were still being made for serial release on their original networks, and syndication, so balances were made. That's the niche Buffy carved out, proved successful, and became the thing to imitate: Buffy was making bank on first releases, syndication, AND home media.
Then... streaming completely changed the way shows are watched and I honestly don't think the industry has yet found a new normal for the current reality, in terms of how to craft shows based on how they're being watched.