@StephenHarris I've sold SEO as a service when I was consulting with a former partner. I leveraged my experience gained with my own affiliate marketing, contextual ad sites to form a partnership that offered SEO to small to medium businesses, the occasional bigger client too. F**king hated it. I love SEO, well conversion optimization actually, but not when doing it as a "j.o.b". There were so many downsides to it don't know where to begin.